Off-page SEO, also known as off-site SEO, provides an effective way to boost your website’s SERP ranking, increasing your brand exposure and drawing more traffic to your site. Read on for 11 off-site techniques you should implement in 2022 to achieve your business goals.
Create quality content
One of the easiest ways to get backlinks from reputable brands and sites is by creating quality content they will want to share. Quality content should be informative, authentic, unique, and entertaining to the point readers need to pass it on to others. Be sure to conduct extensive research, use relevant keywords, and keep your website content updated and fresh to attract more backlinks. You do not have to limit your web content to written words. Instead, consider using images, videos, and audio to create relevant content based on your niche.
Invest in local SEO
Local search engine optimization (SEO), also known as directory listings, is an effective way to gain more visibility and traffic based on the local search results. It also helps improve your company’s reputation and boost your sales volume. By investing in local SEO, you increase your chances of getting valuable links from high-authority websites.
Ensure that the information you provide is consistent, including business name, contact numbers, and addresses. In case of inconsistencies, your listings may not appear in local search results, or your audience may get incorrect data. Consider getting an SEO partner like youcanbefound.com to help improve your local SEO strategy and get desired results.
Use Google My Business
You can optimize this free product by Google for the best local SEO. Here are a few tips to optimize your Google My Business listing:
- Completing every section of your Google My Business listing not only helps with local SEO, but it also increases the amount of actions your target customers can take when they find your profile
- Ensure your business name is similar to the one on your store signage
- Choose a category and high-light category specific features
- Add photos
- Get Google reviews
- Ask and answer questions
- Sep up messaging
- Add products and services
Leverage social media
With over 3.6 billion people on social media, creating a social media marketing strategy can benefit your off-page SEO. Social media marketing also helps improve brand awareness, generate valuable leads, and increase sales volume. Identify a social media platform, including Facebook, Instagram, Linkedin, Twitter, or TikTok, where your target audience hangs out and creates business profiles.
Next, create helpful content that establishes you as an authority in your niche and share it on social media platforms. Your audience will likely share beneficial content and even link back to your site. Do not forget to engage the audience by replying to their comments, queries, and feedback.
Sharing your photos on various image submission websites such as Pinterest, imgur.com, mediafire.com, or flickr.com is an excellent way to increase backlinks to your site. Be sure to optimize the photos with proper descriptions, URL, and title tags before submission.
Article submission is an effective way to build backlinks to your site. Some of the sites where you could submit your written articles include hubpages.com, thefreelibrary.com, ezinearticles.com, and brighthub.com. Be sure to write high-quality and unique content. You should also choose an exciting title for your content and avoid keyword stuffing to keep your articles from being rejected.
Your off-site engine optimization does not have to solely revolve around links. Having your brand name or website URL mentioned on another site, even without hyperlinks, plays a crucial role in signaling search engines that people are talking about you, which could improve your ranking. Increase your brand mentions by being active on social media, providing valuable content, and replying to questions relevant to your niche.
Use email marketing
Emailing may be one of the oldest forms of digital communication, but it can play a crucial role in your off-site search engine optimization strategy. An effective email marketing campaign also helps you generate valuable leads to your site, get timely and helpful feedback, and increase sales volume.
To get started on your email marketing campaign, you should consider offering incentives in exchange for email addresses from potential clients. You should then invest in email personalization tools to develop relations with your users and send emails that align with your prospective customer’s stage in the sales funnel. Be sure to create emails and content that motivates your target audience to visit your website, but do not spam.
To improve off-page SEO through influencer outreach, you could consider creating quality content, then identify influential persons in your niche. You should then request them to share your content and provide insights, feedback, quotes, or reviews. You could also ask influencers for linkbacks from their blogs. This helps you increase your site ranking, reach a diverse audience, and leverage the influencer’s authority to build your brand awareness.
Be active in question and answer platforms
One of the best ways to establish yourself as an authority in your niche and increase traffic to your site is by providing solutions to your target audience queries. Join question and answer platforms such as Quora, Reddit, Blurtit, and Answerbag and identify users looking for solutions in your area of expertise and respond to them. Be sure to include links to your site to help readers find you and get more information about your products and services.
Identify forum posting websites and participate in the discussions related to your niche. Forum posting allows you to connect with new customers, understand your clients and their needs better, and provide solutions to their queries, boosting your brand reputation and increasing traffic to your site.
Investing in off-page SEO is crucial to your website ranking on google. Consider creating quality content, using local SEO and social media, guest posting, image submission, forum posting, email marketing, and influencer outreach to improve your off-site SEO strategy.