The online world is rapidly gaining ground and prominence in the global economy, with digital marketing taking the lead by a huge margin. But for the past few months, the coronavirus pandemic has slammed an earthquake in global activities. So, we don’t get surprised when our strategies in 2021 continue to give out ripple effects.
Crafting out new strategies and ideas will go a long way in skyrocketing sales in the marketing world. Still, it all boils down to understanding the customers’ behaviour and leveraging on it. This means, digital marketing is still a very important concept that every business needs to adopt even with the changing times.
Knowing this, in this article, SportsHabit brings you 21 Digital Marketing tips that would boost your sales this year.
21 Digital Marketing Tips for 2021
Enhance Your Online Presence and Engagement
In 2021, cut out more time and valuable resources into your presence online, engage with your valued customers, and build a stronger relationship with them.
This helps you generate more traffic on your website and social media platforms. The pandemic has locked more people indoors, forcing them to be more present online. Leveraging on this will greatly improve the sales of your product.
Video Content Creation
Here’s a big one! Video contents appeal more to customers compared to written sales copies. Video content creation is rapidly becoming a more effective mode of advertising. About 90% of digital marketers have attested that creating video content has greatly improved their products’ sales. Most customers only purchase products when they’ve watched a video ad on the product.
You don’t just barge into social media and start putting up content on whatever finds its way into your head. Construct relevant ideas about your brand and your products. Always give your customers a reason to trust your products without a flinch of doubt.
Choose the Right Audience
Not everyone will buy from you. Not everyone will care to pay attention to your ideas. Locating your target audience and dishing out your juices therein will serve as a massive boost to your business. Every message you craft must be aimed at your target audience. This way, you build their trust for you.
Purchase a Domain Name for Your Website
Solidifying your digital marketing strategies by owning a blog is a massive way to expand your brand. Create a domain name that will be relevant to your business. It should be catchy and brief. Avoid spacing in between. Look up your desired domain name on Google, so you don’t end up using someone else’s domain name.
Enhance the Speed and effectiveness of your Website
It’s frustrating to be kept waiting for minutes before a web page loads successfully. This shouldn’t be evident on your website. Improve on the speed at which each page loads successfully. It’s important in terms of Google ranking and for easy usability. Let yours stand out positively amongst other brands in your niche. This will trigger your worth in the heart of your customer.
Leverage on Email Marketing.
Email marketing remains a dominating source of generating profit from the digital world. A targeted email list, if efficiently used, can spill more results compared to other sources and platforms. It all points to mastering the skill and garnering valuable knowledge.
Originality of Contents
Be unique in your content delivery, whether text, audio, or graphics. Make your content always worthy of your audience’s time. No one wants to spend minutes and possibly hours on content and find it all crappy. That would murder the hope of them coming back for more. Make every second they spend on your content count for them.
Spend on Online Ads
It’s difficult these days to build worthy followers on business pages and communities. People are more attracted to things that catch their fancy and emotions. Here’s where online advertisement comes in.
Pay-per-click (PPC) campaigns such as Microsoft Ads, google ads, media advertising on platforms such as Facebook, Instagram, and Twitter, and mobile ads are worthy boosts in digital marketing.
To do this effectively, make sure you analyse the age, occupation, interests including sports habits, eating habits, and so on of your target audience. This will help you create an online ad that resonates with them.
Be Conversant With SEO
SEO (Search engine optimization) is another boost to digital marketing success. This keeps your website afloat when your area of specialization is being searched on Google. SEO is a broad subject which may not be possible for you to cover yourself. To make it easier, you can get the help of an SEO specialist to handle your SEO needs.
Invest in Influencer Marketing
This is one powerful piece of equipment in the world of digital marketing, though it’s quite new in the industry. This implies that, instead of investing directly in your audience, you simply pay an influencer in your niche to help promote your business—simple, effective, and profit-magnetic.
Influencers are individuals who have many followers on social media that trust them. With influencer marketing, you are simply taking advantage of the huge number of followers they have to get word of your brand out.
Let Your Contents Be Value-Packed
It’s one thing to make reasonable content, and it’s another thing to make valuable content. If your targeted audience doesn’t value the ideas you’re putting out there; you’ll lose them fast. People easily get bored with the content that offers them no value. This means you have to ensure your content is relevant and valuable to your target audience.
Build A Community
Build a community of like-minds; people that love and are interested in what you sell. It’s much easier to manage a community of valid individuals than rummaging the social media for buyers for your products—value even the least of your audience. What’s more, as a community, it is easier to interact with one another and make your brand more relatable or human.
Work on Abandoned Carts
Being an e-commerce business owner, it’s more frustrating for online customers to abandon their loaded cart – for you and the customer. Now here’s a quick fix. There’s an easy-to-use cart abandonment system you can build which can reduce the rate of abandoned carts by a huge margin and have your cherished customers conclude their prearranged purchases. All it takes is the right knowledge and ideas. This way, customers simply need to log in and continue their purchases from where they stopped. This can help increase sales and overall customer experience.
Purchase an Advertising Slot
While PPC remains one of the easiest and efficient ways of getting in touch with consumers, most of the time, it’s preferable to find a website that burns the traffic you desire and contact them to buy an advertising slot. This way, you tend to boost your profit with lesser stress and expenses.
Stick to A Content Calendar
Content marketing without consistency tends to produce meagre results.
To build your brand’s reputation, you should create and share valuable and qualitative content consistently. This way, you keep your audience glued to you and keep them coming back for more. A great way to achieve this is using a content calendar which acts as a reminder for when to post – thus keeping you consistent with your content.
Don’t Over-Promote Your Product
Your audience tends to feel less important when you place your product above their priorities. Over-promoting your business without considering the needs of your customers would likely create a wrong impression in their minds. You may start to seem like a spammer that does not care about the customers but making sales. Instead of doing this, advertise your products occasionally, while you place your customers as your number one priority – and with time, the sales you want will come.
Be Educative Instead of Salesy
Content can indirectly be tagged as a selling mechanism. However, if your marketing strategy includes free content like blog posts and social media writeups, you should have a clear-cut purpose for the content. An effective means of doing this is by suggesting your product or service only when you’ve educated your consumers. Don’t write content that seems salesy and does not pass any relevant information. Your target audience will start to see it as spam and stop reading entirely.
Ensure Simplicity of Language
Making outstanding content does not mean it has complicated. Many people don’t enjoy reading a serious textbook. But they get excited when they hold an interesting conversation with their friends. Create your content like you’re having a friendly conversation with your customers. This makes the air light for them and is also a worthy opportunity to capitalize on and build your brand’s voice. Make your topics palatable with easy to comprehend language.
Know Where Your Contents Are Worth Posting
The content you craft is not meant to be posted on every platform. To cite an instance, it might not be worth it for one who sells cars to post one’s content on Twitter. Instagram and Facebook are the better options for such products.
You can check out this guide by Clipchamp which provides 10 video ideas for any business in Instagram reels – the newest member of the must-have Instagram marketing tools for any business, small or large.
Some of these traffic channels are difficult to leverage when it comes to selling some particular products, especially those that require visuals. Therefore, it’s best to direct your energy and ideas to those platforms that flourish in those areas.
Make Use of Storytelling
People are naturally attracted to interesting stories, from gossips to chit-chats and the likes. Now, how about weaving content with the use of relatable stories? Your sales will triple their normal percentage. This tip has been tested by different brands and is proven to be very effective when used skilfully.
There are many more digital marketing tips you can implement today if you are serious about it.