Investment crowdfunding is a way for companies to raise funds by asking a large number of backers to invest a relatively small amount. In return, backers receive equity shares of the company. This type of crowdfunding is normally restricted to accredited investors, but the final rules issued by the Securities and Exchange Commission (SEC) for the Jumpstart Our Business Startups Act (JOBS Act) in the U.S. allowed for a greater scope of investors to invest via crowdfunding once better infrastructure was in place to do so. Crowdfunding can be a way to lower the barriers to entry for individual investors. Popular platforms for equity crowdfunding are SeedInvest and FundersClub.

Investing through equity crowdfunding carries risks such as the risk of failure, fraud, and doubtful returns. But it also offers several rewards. Depending on the crowdfunding type, you could earn returns on your investment via equity (growth in share value) or interest (if using P2P lending), or you might receive other perks or benefits. Crowdfunding projects typically involve new, unproven businesses, so in many ways, they are a gamble and a leap into the unknown.

Real estate crowdfunding has transformed the real estate investing landscape. Many crowdfunding platforms have significantly lowered the barrier to entry for this type of alternative investment. Low account minimums, simple fee structures, and clean user interfaces make it easier than ever to include real estate in a well-diversified portfolio. Some real estate crowdfunding platforms are open only to accredited investors.

If you plan to participate in equity crowdfunding, always make sure you do so as an investor, not a donor. Before investing, it is important to research thoroughly any offering and read and fully understand the information about the company and the risks that are disclosed to you.


When it comes to the tax implications of investing in crowdfunding, it’s important to note that the tax treatment can vary depending on the crowdfunding type. Here are some key points to consider:

  1. Equity-based Crowdfunding: In equity-based crowdfunding, where investors receive equity shares of the company in return for their investment, the proceeds are typically included in gross income and may be subject to income taxes. This is because the funds received are not considered business income, but rather a return on investment.
  2. Reward-based Crowdfunding: When investors fund a reward-based crowdfunding campaign and receive something in return, any funds raised are regarded as crowdfunding taxable income and are usually included in gross income, unless the tax law excludes them.
  3. Real Estate Crowdfunding: For real estate crowdfunding, the tax implications can be complex and may depend on the specific structure of the investment and the investor’s tax situation. It’s important to consult with a tax professional to understand the potential tax implications of real estate crowdfunding investments.
  4. Recordkeeping: Regardless of the type of crowdfunding, good recordkeeping is essential. Taxpayers should keep thorough records of their crowdfunding activities, including income received and any expenses or deductions related to the investment.

Due Diligence on Crowdfunding Platforms


Before investing, it’s critical to scrutinize the crowdfunding platform itself. This due diligence includes examining its track record, understanding the security measures it employs, and reviewing its history of successful projects. Investors should ensure that the platform’s operational ethos and success stories align with their investment goals. Verifying the platform’s credibility helps in making informed decisions and potentially safeguards investments from unforeseen risks.

Diversification Strategy

A key strategy in crowdfunding is diversification. By spreading investments across various projects or platforms, investors can mitigate the risks inherent in crowdfunding. Diversification serves as a buffer against potential losses, given the unpredictability of startups and new ventures. Investing in a mix of industries and project types can help balance the investment portfolio and reduce the impact of any single project’s failure.

Legal Protections

Understanding legal protections is crucial in crowdfunding. Investors should be aware of their rights in case of disputes or issues with projects. This knowledge includes the legal recourse available and the extent of protection under the law. Clear legal frameworks enhance investor confidence and provide a safety net, ensuring that their interests are safeguarded in the complex landscape of crowdfunding investments.

Exit Strategy

For equity-based crowdfunding, having a clear exit strategy is essential. Investors need to know how and when they can sell their equity shares. This exit strategy should factor in the liquidity of shares and market conditions that could affect the sale. Being cognizant of exit timelines and processes enables investors to make timely and strategic decisions, maximizing potential returns and minimizing losses.

In summary, the tax implications of investing in crowdfunding can be significant and may vary depending on the specific type of crowdfunding and the investor’s circumstances. It’s important to consult with a tax professional to fully understand the potential tax implications of crowdfunding investments.


When choosing a crowdfunding platform, it’s important to consider several factors to ensure it aligns with your specific needs and goals. Here are some key considerations based on the search results:

  1. Type of Project: Consider whether the platform is suitable for your type of project. Some platforms specialize in social causes, while others focus on specific areas such as real estate or education.
  2. Crowdfunding Model: Determine which crowdfunding model you want to use to receive funds and whether the platform offers that option. There are different funding models offered by crowdfunding platforms, such as equity-based crowdfunding, reward-based crowdfunding, and donation-based crowdfunding.
  3. Fees and Costs: Evaluate the fee structure of the platform, including platform fees and any additional costs. Some platforms may have punitive fee structures or increase fees if you don’t meet your fundraising goal.
  4. Audience and Trust: Consider the platform’s brand recognition and trustworthiness. A well-known platform is more likely to inspire trust and confidence in potential donors or investors.
  5. Support and Legitimacy: For larger campaigns, investing in a crowdfunding platform with robust support, international legitimacy, and a capacity to help market your campaign may be beneficial.
  6. Nature of Your Business or Project: The nature of your business or project will also influence your choice of crowdfunding platform. Some platforms may be more suitable for specific types of businesses or projects.

By carefully assessing these factors, you can select the perfect crowdfunding platform that best suits your organization’s or project’s needs.