Working with some of the leading e-commerce-oriented and service companies, the three main focus points for companies looking to make regular gift-giving are brand awareness, customer development and customer retention.

The main use cases for so-called “practical appreciation” fall into several categories. All of these were developed based on the overall experience gained through interviewing and assisting users of several platforms in outreach and relationship-building efforts. Here is a list of the teams behind making every such effort.

Sales Team


Developing leads, closing new deals, and celebrating deals are the primary avenues salespeople do when giving gifts.

  • Send a “thank you” gift after a prospect confirms an interview or arranges a phone call to seal a deal.
  • We sincerely apologize for the cancellation or postponement.
  • Conducting business and expressing gratitude to our customers for choosing to cooperate with us.
  • Resuming communication with prospects after they have been out of touch for some time.

Customer Support Team

Customer service professionals often use gifts to increase brand loyalty and reinforce efforts to effectively thank and apologize to customers while reducing conflict.

  • Send gifts to your customers on their birthdays and anniversaries to highlight your value.
  • If the customer has not purchased anything in a long time, contact them to remind them of the brand.
  • Reward customers who provide positive and/or valuable feedback or contribute to your brand’s online reputation.
  • Reduce backtracking due to customer conflicts when working to resolve issues.

Marketing Team


In general, marketers usually try to improve existing retailing strategies or design entirely new ways to promote a brand using gifts. Gifting from popular brands, stuff like St Dupont gold lighter is emerging in the marketing front. Brands are being used as corporate gifting tools by the marketing team.

  • Ask your customers to take specific, targeted actions. For example, fill out a survey, talk online about your brand’s products, or add a little treat.
  • Gain repeat customers and build brand loyalty by rewarding wholesale buyers.
  • Incentives to reward referral program members and invite additional members.
  • Track prospects by thanking them for attending an event or encouraging visitors to complete a purchase.

Strategies for ROI

While it is difficult to specifically predict the ROI of corporate giving, which is one reason the market is not yet saturated, the main information is to emphasize the importance of the contact between the team and the recipient.

Giving gifts is a great way to express your appreciation in a practical way, rather than trying to bargain the right words to mass mail your year-end greetings. Building brand trust is a long and difficult process, but it is one of the most important parts of a company’s public relations efforts.

Teamwork and Synergy


Teamwork and synergy are essential elements for the success of any corporate team and business as a whole. They involve the collaborative efforts and harmonious interaction among team members to achieve shared goals and maximize overall performance. By leveraging the diverse skills, knowledge, and perspectives of individuals within a team, teamwork and synergy create a powerful synergy that can drive innovation, productivity, and success.

Definition of Teamwork:

Teamwork refers to the coordinated efforts and cooperation of individuals working together towards a common objective. It involves effective communication, mutual support, and a shared commitment to achieve a desired outcome. In a team-oriented environment, each member brings their unique strengths and expertise, complementing one another to accomplish tasks more efficiently and effectively.

Teamwork is crucial for several reasons:

  • Enhanced Productivity: When individuals collaborate, tasks can be divided based on skills, leading to increased efficiency and productivity.
  • Diverse Perspectives: Teamwork promotes the exchange of diverse ideas, perspectives, and experiences, fostering creativity and innovation.
  • Improved Problem Solving: Multiple minds working together can generate a broader range of solutions, leading to better decision-making and problem-solving capabilities.
  • Mutual Support: In a supportive team environment, members can rely on each other for assistance, motivation, and feedback, creating a positive work culture.
  • Increased Accountability: Teamwork encourages accountability as team members rely on each other to fulfill their responsibilities and meet shared objectives.

Elements of Synergy:

Synergy is the result of effective teamwork, where the combined efforts of individuals create an outcome that is greater than the sum of its parts. It is characterized by:

  • Collaboration: Synergy is built on the foundation of collaboration, where team members actively engage with one another, share information, and work together towards common goals.
  • Shared Vision: A shared vision helps align team members’ efforts, ensuring they are all working towards the same overarching objectives.
  • Complementary Skills: Synergy thrives when team members possess diverse skill sets that complement and enhance each other, enabling the team to tackle complex challenges more effectively.
  • Open Communication: Transparent and open communication is vital for synergy, as it allows team members to exchange ideas, provide constructive feedback, and maintain a strong rapport.
  • Trust and Respect: Synergy flourishes in an environment where team members trust and respect each other’s contributions, fostering a sense of psychological safety and collaboration.

Building Synergy within a Team:


Creating synergy within a team requires intentional effort and the following strategies:

  • Clear Goals and Roles: Clearly defining team goals and individual roles helps team members understand their responsibilities and how their contributions align with the overall objectives.
  • Effective Communication: Encourage open and effective communication channels to facilitate the exchange of ideas, information, and feedback among team members.
  • Collaboration and Cooperation: Foster a collaborative environment where team members actively support and collaborate with one another, pooling their strengths and expertise to achieve shared goals.
  • Trust and Psychological Safety: Cultivate trust and psychological safety within the team, promoting an environment where individuals feel comfortable taking risks, sharing ideas, and learning from mistakes.
  • Recognition and Appreciation: Recognize and appreciate the contributions of team members, reinforcing a positive team culture and motivating individuals to continue working synergistically.

The pandemic has placed the usual networking and brand awareness events on hold indefinitely.

In addition to the general corporate outlook, the way in which new leads and partnerships are obtained must also change. As restrictions due to the growing pandemic postpone offline networking and promotional events, there is renewed demand for new engagement strategies.