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Wednesday Sep 10, 2008

A ringtone that could save your life...

Ok, maybe the title is a little overdramatic, but the BBC World Service Trust (the charitable bit of the BBC outside of the UK) has come up with a rather clever way of trying to help reduce STIs in India.

They've released a rather snazzy ringtone. The idea being that getting people to hear the word condom which makes people talk about them, makes it less taboo, and bish, bash, bosh you've made safe sex sexy.

It's not the first time the BBC has been a bit "out there" trying to promote safe sex; but the question is - would the idea of having a barbershop choir singing the word condom every time your mates called you work here? It'd certainly be a talking point on the bus...

 

Posted by Olly ( 8:28 AM ) Link to this post  |  Comments[1]