Social networking
It's likely that you have an account with Facebook, MySpace or a similar social networking site. But have you ever used it to promote a cause, project or message? Here's how to do it.
What is social networking?
Social networking sites all work on a similar premise; you create a profile of yourself including as much or as little personal information as you wish.
Now you're ready to start networking. Many people start by searching for friends they already know and send a request to them to become part of their network. Once you've built up a network you can communicate with each other, share photos and information online.
Many social networking sites have groups dedicated to particular hobbies, interests or places. Join these groups to make new friends and share your interests and knowledge with others.
How can I do it?
- Decide which site you want to join
- Sign up for an account
- Build up a network of friends/like-minded people
- Get networking!
How can I use it to promote my message?
Find like-minded people - You may find it hard to meet people who care about similar issues to you in real life, but online it's easy to connect. Join groups that are already established or set up your own. Once your group's in place you can start sharing knowledge, information and advice and even get campaigning about your cause.
Publicise events - Tell people about events you're running and invite them along. If they can't make it, use your account to publish any notes and pictures from the event.
Build up an online following - The more 'friends' you have, the wider your message will be spread through different networks. You're also more likely to get your local MP or councillors' attention with a bigger following.
What are the downsides?
Always check the privacy conditions of the site before creating your profile. You may want to put restrictions on your profile so only authorised members can view it. It's not unusual for potential employers to look up candidates' profiles to get an insight into their private life. You may also get requests to be linked in with old friends, colleagues or new acquaintances you'd rather not be associated with!
Examples of successful social networks
Superbadger is a Facebook application which gives you a small action to take each week to make a difference.
Rising Tide is a network for social activists to link up and share passions and ideas.
Six Degrees is a social networking site launched by actor Kevin Bacon. The idea is to encourage 'social networking with a social conscience', asking members to promote charities through their personal profiles and use the site to learn about other charities and fundraise for their own.
Facebook groups (you'll need a Facebook account to view these groups):
Article produced by the Choose Action Alliance.
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