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Thursday Jul 12, 2007

Cottoning on to organic

I watched the Community Channel for the first time the other day (yes, shock horror, it's actually pretty good!) and there was a programme about the growing availability of organic cotton on the high street.

Interestingly, the programme featured a vox pop asking people if they knew what organic cotton was. Not one person asked was able to explain anything about it. One of the best explanations I've found so far is on the website for People Tree, a pioneer of Fair Trade and ecological fashion.

Now, TheSite.org is no stranger to eco fashion. Our Choose Action issues section has plenty of informative content on organic products, Fair Trade and all those buzz words we read in the papers nearly every day.

And now the word is finally spreading. You may already be aware that H&M launched a collection made with 100% organic cotton earlier this year. Furthermore, M&S has pledged that  5% of its cotton will be organic by 2012, TopShop has launched its own fairtrade T shirt line, and even Primark has introduced an organic range. What I'm wondering though, and I know I'm not the only one, is where can men find organic lines on the high street? Eco fashion has come on leaps and bounds, but there are still some massive strides to make. 

Posted by Helen ( 1:20 PM ) Link to this post  |  Comments[1]